Privacy policy

Treinora is a messaging and client-tracking platform built for personal trainers: WhatsApp conversations with students and prospects, training plans, student records, scheduling, and billing for the platform itself.

Address: Avenida José Luiz Sereno, 1147, Jundiaí/SP.

For any privacy matter, contact our data protection officer: newco.claude@gmail.com.

There are two kinds of data on the platform, and our responsibility differs for each.

Your students never signed anything with Treinora. That is why their data is kept separate per organization in the database, and no other account can read what is yours.

Injury, pain and restriction are sensitive personal data (article 11 of Brazil's LGPD). On the platform they have one use only: when a student mentions something like that, the platform does not reply and calls you instead.

This data is never sent to the AI. There is a check in our code that fails if anyone tries to include it.

It is up to you to have the student's consent, or another legal basis, to record their health information on the platform.

When you turn on AI replies, the text is generated by Claude, from Anthropic, a United States company. The AI is also used to tell students apart from prospects, to suggest replies and exercise swaps, and to read a photo of a food label.

To reply, the AI receives: the person's name, whether they are a student, their goal, age range, whether their weight is going up, steady or down, the notes you wrote about them, today's workout, the last workout done, the recent messages in the conversation, and what you wrote about yourself and how you talk.

The AI does not receive the student's health information. And what you forbid (topics it may not answer, things it may not recommend) is checked by the platform before and after the AI writes, not just requested from it.

We don't sell data. To run the platform we use these services, each receiving only what it needs for its role:

We may also have to hand over data when the law or a court order requires it.

Sending data to Anthropic (AI) and Resend (email) is an international data transfer, to the United States. Everything else stays in Brazil.

The platform only uses cookies it needs to work, none for advertising:

On the student's phone, the workout in progress is kept on the device until it is sent, so nothing is lost if the connection drops.

Right now the platform deletes nothing automatically over time: data stays as long as the account exists. When a subscription expires nothing is deleted, so you find everything as you left it if you come back.

If you ask us to delete your account or a student, we do it by hand, through the privacy channel. Payment records are kept for as long as the law requires.

Retention periods: account data is kept while the account is active and deleted within 90 days after it is closed; payment and billing records are kept for 5 years, as tax law requires; platform access logs are kept for 6 months, as required by Brazil's Marco Civil da Internet.

Under Brazil's LGPD (article 18), you can ask for: confirmation that we process your data, access to it, correction, anonymization or deletion of anything unnecessary, portability, information about who we share it with, and withdrawal of consent where consent is the basis for processing.

If you are the student of a trainer who uses Treinora, your request goes first to your trainer, who decides about your data. If you write to us, we forward it to them and help them answer.

To exercise any right: newco.claude@gmail.com. You can also complain to the ANPD, Brazil's data protection authority.

When this policy changes, the date at the top of the page changes as well.